About Us

Sports 4 Sure prides itself on excellence, quality and value.

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The motive behind Sports 4 Sure is, I love playing and watching, sport, it helps people physically, mentally and spiritually. Sports 4 Sure is their to enable success. 

When people wear our products our aim is supporting everyone to achieve their goals in sport. This is achieved by providing quality, comfort and style to their sporting journey. Also having a sense of belonging, knowing that sports 4 sure is part of your ritual and kind to the environment both durable and sustainable.

Sports 4 Sure is kind to the environment by using partners and suppliers close to the heart of our operation. This means keeping logistics and shipping to a minimum when delivering goods to our customers and constantly being aware of sustainability.  

The culture here at Sports 4 Sure is one of: Inclusive, Equality, Sporty, Energetic and Passionate. Delivering on promises, and company values. Loud, enthusiastic and confident because we love sport and are committed to excellence in everything we do. 

Being held to account, always deliver, positivity, excellence, helping people be the best they can and setting new personnel best (PB's). With that in mind we honour loyalty, commitment, trustworthy and honesty. 

By welcoming positivity we will always be supportive, encouraging and going beyond expectation when delivering because most importantly we listen and we care.     

Having served several years in the retail from the shop floor reaching out to customers and seeing to their needs has created in me a passion to use that experience serving you. I along with our partners and suppliers will provide you with some of the finest products and services available. 

My interest in sport came about from my early years be it when I was in secondary school. I was good at sports. Athletics in particular. I enjoyed short distance running. The 100 metres sprint and 800 metres were my favourite. Needless to say I was the fastest runner in my school. My friends use to call me, Nickname: Bullet.

During a sports day event I remember winning the 100 meters sprint, 4 x 100 metres relay. By completing the race as the 4th runner to take the baton and cross the finish line meant the whole team came 1st. Also I came 1st in the long jump.

From athletics to football. My coach would make me play in the left forward position because being right footed I would tend to take the ball out wide and strike it with my right foot.

From Football to swimming. I will never forget the moment I swam 100 metres non-stop. 5 x 20 metre lengths back to back. It was very tiring but I kept going. It was an emotional moment collecting my certificate from my swim teacher.

For this reason I continue playing sport and remain active mainly to take care of my health. In doing so I encourage other people to do likewise. My blog is under development and will have more information about my daily fitness plan.

Also I use to volunteer at Neighbours Paper as a Sports Reporter. The magazine is FREE for the residents of the London Borough of Ealing and comes out every 3 months. 

On top of that, it was a pleasure being able to volunteer at two of the world’s greatest sporting events. 1st as a games maker during the London 2012 Olympic Games. The 2nd was during the 2013 European Club Football final, the Champions League. Assisting people by providing a high level of customer service was very rewarding.

Aegon Tennis Tournament 2015, Manchester and Extreme Sailing Series 2017, Cardiff were other sporting events I was able to lend a hand as a volunteer providing exceptional customer service supporting guests. Numerous other sports events involving fundraising for charities I’ve had the pleasure to be a part of and what a great opportunity to use sport in a positive way to promote good in the community.

Most recently, I worked at the Woman's Euro 2020 Football Tournament. My role took me across the UK from Buckinghamshire to Sussex and to London were I was part of the fanzone community. This meant engaging with the general public, assisting and even competing with them at the activations. What fun we all had not to mention watching the Great Lionesses in action who of course went on to win the tournament!!!  

In recent times I’ve completed BTEC, C&G, NVQ and QCF courses achieving certifications and qualifications in certain fields from Business Administration, Leadership, Health & Nutrition (Very much sports related) and Diversity & Equality. This has led to work in environments around marketing and  spectator safety involving sports, travel and other industries.

I'm extremely grateful for those opportunities and to continue being a part of sport by launching Sports4Sure. 


Be sure to join MICHEL our loyalty program and reap the great benefits each time you purchase from our store. These include:

Such benefits will eventually include our Travel services and we will be sure to keep you posted when such benefits become available.

For more information catch MICHEL in the bottom right hand corner.

Also Sports4Sure is associated with Micholmes Enterprises Limited providing Travel Services. As we expand our vision through greater offering of products and services you are coming with us.

Welcome to the Micholmes Family.

Micholmes Enterprises Limited
Buddleia House  
Tilley Road, Feltham
Middlesex, London
TW13 4GH
United Kingdom

(Located in Apt #20)

Cell: +44 (0) 75 9762 4012
Office: +44 (0) 208 890 5255
Monday to Friday - 10am to 4pm
Saturday & Sunday - Closed

Bank Holidays - Closed 

Email: sport@micholmes.co

Web: micholmes.co

  Michael Holmes, Founder & Store Owner at Sports4Sure